Rumblefish – Nooj – Rich Almond and Cashew Nut Paste
Naming, branding and packaging design for a brand new almond and cashew nut paste that creates a perfect dairy free milk. Nooj is extremely versatile. Besides creating a delicious milk Nooj can be simply scooped into porridge, smoothies, curries, soups, sauces and fillings of all kinds. It adds instant creaminess and nutritional oompf!
Rumblefish wanted to create a name that portrayed the qualities of the product – NEW, NUTS, TASTY, JOLLY. So hence N for New and Nuts, OO for Tasty and Oompf and J for Jolly and User Friendly. The brand design represents a happy, smiley face, licking its lips to emphasize that it’s a tasty product.
The aim of the packaging design was to communicate natural ingredients, user friendliness and simplicity with impact and shelf stand-out.
CREDIT
- Agency/Creative: Rumblefish
- Article Title: Naming, Branding and Packaging Design for Nooj, an All Natural Almond and Cashew Nut Paste
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Format: Pot, Pouch
- Substrate: Plastic
