Luminous Design Group – Merrale
“Naming and packaging design for the premium cold cuts series “Merrale” for Mitsopoulos Farm products. Emphasizing on their unique quality and flavor, we thought about giving a name of Latin origins, as a strong reference to the Italian school of traditional cold cuts making.For every package we designed a series of geometrical compositions based on abstract elements that described parts of the process as their main and defining characteristics.A sophisticated color palette was applied through out – using gold as the defining color in order to reflect the premium feeling that these products convey.”
CREDIT
- Agency/Creative: Luminous Design Group
- Article Title: Naming and packaging Design for the Premium Cold cuts Series from Greece
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europe
- Format: Case, Sleeve
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
