Naming and Packaging Design for Fork It from Perú

Naming and Packaging Design for Fork It from Perú

 Salsa – Fork It

 We were asked to create a brand that was different from every bakery brand today. We saw that a lot of these bakery brands were gourmet and cliché, so we did the opposite. We said f*ck it! And that’s where the name came from: FORK IT!F*ck it, just eat your desserts and enjoy them without feeling so guilty.We did the naming, the brand tone and the packaging for this peruvian bakery.

CREDIT

  • Agency/Creative: Salsa
  • Article Title: Naming and Packaging Design for Fork It from Perú
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Peru
  • Market Region: South America
  • Format: Box
  • Substrate: Pulp Carton

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