Findings is an online gallery dedicated to art, furniture and decoration objects, and a space where people can find inspiration to integrate art into their lives. The brand offers a selection of paintings and objects and helps people find the right place to display them in their homes.
Findings is a platform where people can find unique and affordable pieces, bringing them closer to anyone looking for art or furniture with a special touch, or to interior designers who have the need to find objects for their decoration projects.
Interior design studios Eva Marco and Raúl Martins came to us to develop the naming and brand identity to launch a new online store and top-notch decoration services to meet the needs of the most demanding clients around the world, combining their years of experience in interior design projects and art dealership.
The naming suggests something that is found; a discovery, however, it also evokes the idea of a decision or a verdict, reinforcing the curatorial role of the brand. In addition, Findings is a way of calling the tools and materials of a craftsman, endowing the name with different nuances related to its context.
The logotype is a wordmark in which the letter ‘F’ has been modified to create a symbol that represents the mitered corner of a frame or a furniture, which is perfectly integrated into the word, generating a link between art and the brand. The goal of the visual identity is to provide the brand with a simple and iconic symbol, with strength and concept, and that through its consistent and repeated use it becomes easily identified with the brand. The visual identity has been applied in stationery, cards, labels, bags and packaging for product shipping. The brand is also used in digital applications such as website, social media, presentations or other online communications pieces.
The result is a simple and timeless brand, with a memorable and recognisable symbol, cleverly integrated into the logotype to communicate the concept. You Can Buy Art.
- Agency/Creative: fagerström
- Article Title: Naming and Brand Identity for Online Art Gallery Created by Fagerström
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design, Research, Tone of Voice
- Industry: Retail
- Keywords: brandidentity, brand design, identity design, logo, brand, branding, corporate identity, logotype, graphic design, typography, logo design, visual identity, minimalism, graphic design, art, interior design, furniture, decoration