Nami App Digital Design Concept

Nami App Digital Design Concept

Nami – An app for all the green thumbs and plant moms who want to watch their garden grow.

Overview:
Nami is an app that connects to a small water reader to help you take care of your plants and keep them happy. It tracks the soil moisture, creates a customized watering schedule based on the specific plant and its current moisture, and provides tips on how to care for your plants. Nami aims to assist users with a busy lifestyle who have plants, and users who just want to take the proper measures of caring for a plant.

Approach: For this project, I conducted interviews, organized data by affinity mapping, created personas and moodboards, as well as created an app user flow, wireframes, and a prototype. The name “Nami” was rooted from the word “tsunami” as a reference to the idea of water saturating a large area of land. I wanted the interface to be simple and straightforward, with sophisticated shades of green. Some key features included in the app are a soil moisture detector, a customized watering schedule, and care tips that cater to your specific plant—all necessary features that will help your plants grow.

User Personas:Based on my learnings from my research, I created two personas as my target users. My first persona is a new plant mom and my second persona is a meticulous plant owner; I chose to put them into two groups because they have very different needs and motivations.

App User Flows: While Nami’s purpose is specifically to make caring for plants easier, it was important to keep the user flow minimal and clean. Considering that the users have a habit of forgetting to water their plants, Nami’s key features are viewing your plant information and a watering schedule.

 

CREDIT

  • Agency/Creative: Brooke Chantrachuck
  • Article Title: Nami App Digital Design Concept
  • Organisation/Entity: Student
  • Project Type: Digital
  • Project Status: Non Published
  • Agency/Creative Country: United States
  • Agency/Creative City: San Diego
  • Market Region: Global
  • Project Deliverables: User Experience, User Interaction
  • Industry: Agriculture
  • Keywords: WBDS Awards Nominee , student

  • Credits:
    Educational Institution: San Diego City College - Graphic Design
    Educator's Name: Sean Bacon and Bradford Prairie

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