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Nadia Kostrova Creates Brand and Packaging Design for Le Tarti Macaroon for Akulchev

Nadia Kostrova Creates Brand and Packaging Design for Le Tarti Macaroon for Akulchev

LETARTI is an almond macaroni cake filled with natural cream and pasta made from selected berries and nuts. Although the LETARTI brand had some success, the packaging had no impact on the consumer and did not reflect the quality of the product. The challenge was to increase customer exposure and take up shelf space in premium stores. Completed, with beautiful appetizing photographs, the packaging shows the cake in all its glory and inscriptions guaranteeing the naturalness of the product.

CREDIT

  • Design Agency: Nadia Kostrova
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Nadia Kostrova Creates Brand and Packaging Design for Le Tarti Macaroon for Akulchev
  • Brand / Project Name: Letarti
  • External Design Credits: Nadia Kostrova
  • Strategic Deliverables: Brand Architecture, Product Architecture
  • Design Deliverables: Packaging Design, Brand Identity, Branding, Brand Redesign
  • Location: Russia
  • Market Country: Russia
  • Market Region: Asia
  • Product Category: Bakery
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Carton

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