The client is a craft cheese factory from Omsk called “Nad Khlebom S Maslom”, which means “Above bread and butter”. The brand’s product line includes semi-hard, soft and brined cheeses. The brand gives Omsk residents the opportunity to taste such cheeses as burrata and stracciatella. There is no sense to transport such cheeses from far away due to their short shelf life. The brand makes it possible to enjoy these cheeses fresh. That is why the essence of the brand is “Unique cheeses from abroad, but fresh, because from home”.
The goal of the redesign is to convey the locality and craftiness of the brand, make the packaging more recognisable and modern, and attract a young audience attention to the brand. The client wanted something new, but also important was to preserve the color in some of the packages.
The city of Omsk is famous for its steppe landscapes. The brand name contains the word “above”, and the product-cheese give me assotiations such as light, sky…cloud. This is how the metaphor appeared: cheese is a cloud.
I created illustrations that follow the shape of each type of cheese in the form of a cloud. The illustrations are made of torn paper and in watercolor , chosen style conveys to the craft and handmade character of the brand. Types of cheese are color coded: soft is blue, brined is green, semi-hard — orange. Cheese flavors are illustrated with special compositions — herbs and nuts.
Each type of cheese has a unique packaging form factor. To maintain brand recognition, each type of packaging is based on a square, it refers to the frame with a landscape.
- Agency/Creative: Victoria Trubitsina
- Article Title: Nad Khlebom S Maslom Craft Cheese Rebrand: A Modern Twist in Brand and Packaging Design by Victoria Trubitsina
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Box
- Industry: Food/Beverage
- Keywords: Cheese packaging rebranding redesign illustration
Designer: Victoria Trubitsina
3d-artist: Andrew Polukhov