Label and Brand Design for the “Metzkalcoatl” Mezcal Brand in the city of Matatlán. Oaxaca. A project inspired by our roots and the Drink of Gods concept. The big picture reminds us of the stories told in towns, legends about Quetzalcoatl and the play of light in its pyramids, light and shadow, gold and lands. A deep flavour “made of one piece” spirit that Mexico appreciates as the original well cared national identity drink.
CREDIT
- Agency/Creative: Nacho Studio
- Article Title: Nacho Studio Created a Unique Label for the Mezcal Brand in Oaxaca City
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Brand Strategy, Branding, Graphic Design, Packaging Design, Product Architecture
- Format: Bottle
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
