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Nacho Studio Created a Unique Label for the Mezcal Brand in Oaxaca City

Nacho Studio Created a Unique Label for the Mezcal Brand in Oaxaca City

Label and Brand Design for the “Metzkalcoatl” Mezcal Brand in the city of Matatlán. Oaxaca. A project inspired by our roots and the Drink of Gods concept. The big picture reminds us of the stories told in towns, legends about Quetzalcoatl and the play of light in its pyramids, light and shadow, gold and lands. A deep flavour “made of one piece” spirit that Mexico appreciates as the original well cared national identity drink.

CREDIT

  • Design Agency: Nacho Studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Nacho Studio Created a Unique Label for the Mezcal Brand in Oaxaca City
  • Brand / Project Name: Metzkalcoatl
  • Strategic Deliverables: Product Architecture, Brand Strategy
  • Design Deliverables: Packaging Design, Branding, Graphic Design
  • Location: Mexico
  • Market Country: Mexico
  • Market Region: North America
  • Product Category: Beverages
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Pulp Paper

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