Inspired by the story of Henri Nicoleau and his still No. 186, this branding project revisits the essence of artisanal distillation in the Drôme Provençale region. The developed identity reflects his journeys through the countryside, where he distilled local producers’ fruits on-site, embodying closeness and respect for the terroir. With a design blending tradition and modernity, each element pays tribute to this heritage, offering a unique visual and sensory experience that perpetuates the authentic character and nomadic spirit of this artisanal adventure.

The creative process involved a range of technical and artistic skills. Immersing ourselves in Henri Nicoleau’s world allowed us to explore 19th-century distillation practices and understand the local traditions of the Drôme Provençale. This research served as the foundation for building a captivating and authentic storytelling.

Special attention was given to the design of communication materials. Each visual element was crafted to reflect the craftsmanship and quality of the product. Prototypes were also developed to test and refine the shapes and textures of labels and packaging, ensuring perfect coherence between the visual identity and the user experience.

This project exemplifies the fusion of tradition and innovation, which defines the studio’s DNA. By combining technical expertise and creativity, the visual identity honors the legacy of this visionary artisan while projecting it into a modern era where authenticity meets design.