MyWay Coffee — Brand Repositioning: A New Journey from Core Values
Founded in 2006, MyWay Coffee proudly pioneered the trend of “premium coffee experiences” in Hanoi, blending distinctive Vietnamese spirit with bespoke services tailored for business professionals.
For nearly two decades, MyWay Coffee has become a place where millions of emotional moments are cherished — where every cup of coffee and every dish carries the essence of dedication, sophistication, and heartfelt hospitality. Through this brand repositioning, MyWay Coffee embraces a more contemporary identity — one that fully inherits its core values while bringing forth a youthful, creative, and inspiring spirit, under a new name:“MyWay Coffee, Ha Noi 2006.”

Creative Core
Brand Color Palette
The new color palette is a harmonious fusion of refreshing turquoise, energetic orange, and modern grey — embodying a spirit of innovation and creativity while preserving the brand’s timeless elegance and depth. This palette not only reflects a bold transformation but also honors sustainability, nature-inspired values, and local coffee culture.
Graphic Motifs
The graphic system is designed in a minimalist and elegant style, inspired by natural lines and the shape of coffee beans. These refined graphic elements enhance brand recognition while portraying the aesthetic depth and modern spirit of the brand.
Logo & Visual Identity System
The new logo of MyWay Coffee has been refined in proportions, spacing, and geometric structure, retaining its solid and professional essence while infusing a modern, emotional, and inspiring spirit. Its distinctive, well-balanced typography reflects the pioneering mindset, unwavering confidence, and commitment to continuous innovation throughout its 18-year journey.
Product Experience
MyWay Coffee continues its journey of delighting the palate with specialty coffee collections sourced from renowned growing regions such as Đắk Lắk, Sơn La, Cầu Đất, as well as celebrated origins like Brazil, Ethiopia, and Colombia. Each product is not just a beverage — it is a story of origin, meticulous selection, and the art of passionate craftsmanship.

A New Brand Spirit
MyWay Coffee is more than just a coffee brand — it is a symbol of journeys through flavors, emotions, and authentic values. Each cup embodies passion, carefully selected ingredients, Italian roasting craftsmanship, and refined service artistry, offering customers vivid and personalized experiences. With its fresh, modern, and inspiring identity, MyWay Coffee, Ha Noi 2006 continues to assert its position as a pioneer in premium coffee experiences — connecting coffee lovers, celebrating sustainable values, and opening new journeys — in its very own way.