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Mystical and Ancestral Monte Oscuro Branding by Venttura Studio

Mystical and Ancestral Monte Oscuro Branding by Venttura Studio

Inspired by the mystical and ancestral Afro culture on the shores of the Colombian Pacific, we distilled this mysterious and enigmatic visual identity for the branding and packaging of Monte Oscuro brand, a new brand full of ancestral experience, specialized in the elaboration and production of “Viche” 100% handmade and led by the traditional knowledge of the master “vichera” Dominga Balanta. With a very intense flavor and with a burning carcater and slightly sweet in its details, the brand is presented to the public with its three lines of Viche of origin such as “Viche” 100% pure, “Viche Curao” (Cured) and its creamy and burning cream of “Viche”. We invite you to immerse yourself in the dreamlike experience of the jungles of Colombia’s South Pacific and the tradition of its Afro communities and let yourself be drawn into the mysterious and mystical “Monte Oscuro” (Dark forest).

The “Viche” is a 100% ancestral and handcrafted alcoholic beverage, created and mastered to perfection by the masters of the different Afro-Colombian communities that inhabit the banks and the interior of the South Pacific of Colombia, making “Viche” an enigmatic and unique product full of ancestrality and passion in every step of its elaboration.

CREDIT

  • Design Agency: Venttura Studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Mystical and Ancestral Monte Oscuro Branding by Venttura Studio
  • Brand / Project Name: Monte oscuro - Ancestral viche
  • External Design Credits: Creative director and Art director: William Ibañez Ararat
  • Production Credits: Illustration: William Ibañez Ararat
  • Strategic Deliverables: Brand Naming, Brand World, Brand Strategy, Product Naming, Visual identity
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Brand Creation, Graphic Design, Brand Experience
  • Location: Colombia
  • Market Country: Colombia
  • Market Region: South America
  • Product Category: Beverages, Spirits
  • Consumer Packaging Format: Bottle, Box, Tube
  • Consumer Substrate / Material: Glass, Glass Bottle, Canvas paper

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