Equanto is a 25-year-old family owned company, a pioneer in the distribution and production of organic and vegetarian food in the Portuguese market.
Innovation has been a constant in the portfolio, each time with a greater diversity in the solutions, responding to a greater sophistication of the needs and demands of the customers, ensuring solutions for all moments of the day and for all age groups.
Equanto’s permanent aim is to create, innovate, develop and produce high quality, natural, vegetarian, organic and healthy food with an original flavour.
We look for excellence in quality, food safety and client satisfaction, both in what concerns the product and the service we provide.
Equanto is the owner of the trademark Origens Bio, a brand created in 2007, offering a wide range of Organic products, whose mission is to democratise healthy eating.
Being one of the most well-known organic food brands in the Portuguese market, Origens Bio is synonym for tasty, nutrient rich and gluten free foods for every moment of your day. At Origins Bio we help you to achieve the best version of yourself, no matter what your lifestyle, options or food restrictions are.
“My Organic Vegetable Garden ” is a range of deep-frozen vegetables ready to cook, created having convenience and practicality as the main strategic pillar. A quick way to have the best vegetables at your meals, with the quality and food safety of a product from Organic Agriculture.
We developed an exclusive concept and design that portraits the values of the brand and the products in the packaging: More natural, nutritious, aromatic, and tastier products. My organic vegetable garden is my pharmacy. We are what we eat! We respect the land and the farming cycles. We follow pest control strategies encouraging the biodiversity. Local farming.
- Agency/Creative: Equanto
- Article Title: My Organic Vegetable Garden Origens Bio Brand and Packaging Design by Equanto
- Organisation/Entity: In-House
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Lisboa, Arruda dos Vinhos
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Naming, Design, Packaging Design
- Format: Flow-Pack
- Substrate: Plastic
- Industry: Food/Beverage
- Keywords: Brand and packaging - Origens Bio
Creative Director & Designer: Tiago Ângelo
Naming: Daniel Reis and Tiago Ângelo
Designer: Susana Vale
Artwork: Margarida Alves
Nutritionist and R&D Department (legal validation): Ana Margarida Esteves
Quality Department (legal validation): Sónia Costa, Cláudia Henriques and Alexandra Ferreira