Braw Liquor Club is locally sourced, small batch cocktails. Expertly crafted with premium Scottish ingredients. The brand has initially launched with 2 classic cocktails. An *Old Fashioned and *Bramble, with a Scottish “braw” twist! introducing sea tangle (sea weed) for bitter notes and gooseberry for a sharp punch.
My Creative produced a full brand identity and label system that reflected the misologists craft when layering flavours and spirits together to create a delicious cocktail. These flavour profiles were then used to depict Scottish landscapes in layers of colour forming a mountain range or seascape. Linking the product and source directly to the brand. A simple but iconic sun shape was adopted into the brand then hole punched out of each label and drinks card. Framing the liquor as a jewel in the label and throughout the brand.
We hope to add new drinks to the brand using this system as they grow. Look out for Espresso Martini, Mint Julep and a West Coast Margarita!
*The Bramble : A good measure of fine Scottish Gin with botanical notes from Lost Loch distillery in Royal Deeside. To add sharpness, lemon juice, freshly squeezed in Cumbernauld 😉 Scottish blackberries add a fruity taste which have been picked in Blairgowrie; finished off with Scottish Gooseberries for a combination of sweet and sour notes.
*Braw Liquor Club’s Old Fashioned with a twist on the classic. The first of it’s kind with Sea Tangle, adding salty notes from the sea. Paired with blended Spayside malt Scottish whisky, Herbal bitters and Honey.
Deliverables include: Research + brand identity, logo, brand elements, illustration system, packaging design, label design, Illustration, bottle selection & e-commerce website .
- Agency/Creative: My Creative
- Article Title: My Creative Mix It Up! for Cocktail Brand
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Glasgow
- Market Region: Europe, Global
- Project Deliverables: 3D Design, Brand Creation, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: Gin, Whisky, Cocktail, Home drinks, My Creative, Drinks,
Illustration: Ewan Leckie
Photography & 3D work: Jamie Cardo
Design & Branding: My Creative