Hopkins a upscale restaurant in Montréal offers seasonal small plate sharing menus. Creating artistically plated food from a zen kitchen culture. These were the main brand influences for this project. We sought an aura that reflected not only their creativity and care, but the sometimes chaotic and random forms found in nature.
Rational: The clean and elegant typography and structure of the logo represents the clients attention to detail and precision. These man made elements paired with organic illustrations demonstrate how the chefs draw their own inspiration from the fresh seasonal ingredients they source from the land to place on your plate.
My Creative helps brands from all over the world communicate their story. Working with people who have real passion for their product & for the people they want to engage with. We will just join those dots.
Together we research your product and market to create a successful brand identity with engaging marketing material. This means linking up all the touch points involved from logo to lamp shade. It’s about where it’s placed, the appropriate technology, the right tone, the imagery used and engaging copy that fits. We don’t just think about how the brand will look but how it could move, develop or even sound.
The Deliverables on Hopkins include: Research + brand identity, sign design, shopfront elements, menu system, Logo design, wine labels, drink coasters, typography, uniform apparel and gift packaging.
- Agency/Creative: My Creative
- Article Title: My Creative Layers on the Hopkins Brand Identity
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Canada
- Agency/Creative City: Montreal
- Market Region: North America
- Project Deliverables: Brand Identity, Illustration
- Industry: Hospitality
- Keywords: Restaurant, Montreal, My Creative,
Brand Designer: Ewan Leckie
Project Account: Saint Urban
Ceramic Design: Peate Walker - Mull Pottery