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Muti Gin

Muti Gin

Janneman – Muti Gin

In South African English, the word “muti” is derived from the Zulu word umuthi, meaning “tree,” whose root is -thi. Muti has been fashioned by traditional healers since the dawn of Africa, to sooth the afflictions of our people, from the outlandish to the ordinary. Inspired by botanical remedies and our African tradition, we have expertly crafted this citrus styled gin from only the freshest umuthi. Rich, complex and refreshing, let it sooth & rejuvenate the soul. ————————————————————————————————Our 2 main coastal fynbos botanicals are: Ghô-kum and Kusmalva. Carpobrotus Edulis or Ghô-kum is a ground-creeping plant with succulent leaves, native to South Africa. It is also known as highway ice plant or sour fig (suurvygie). This is our Western Cape botanical.Pelargonium Capitatum X Radens or Kusmalva is found along the Southern and Eastern Cape of SA. Its habitat is usually beach sand or other well-drained sandy soils. It is cultivated as a source of essential oils.

CREDIT

  • Design Agency: Janneman
  • Organisation/Project Type: Freelance, Published Self Promotional Design
  • Article Title: Muti Gin
  • Brand / Project Name: Muti Gin
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming
  • Design Deliverables: Consumer Graphic Packaging Design
  • Location: South Africa
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass, Pulp Paper

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