” Newaska is Brazilian Ice Cream shop going trough a rebrand process. In this context, a new Gelato product line was developed, focusing on premium flavours. Vibrant colors contrasting with a dark background makes the ice cream samples pop-up and tasty feelings comes to mind. Type adds boldness and a relaxed feeling, making it appealing to younger consumers as well.”
CREDIT
- Agency/Creative: MUSEN DESIGN
- Article Title: MUSEN DESIGN – Gelatos Newaska (Concept)
- Project Type: Packaging
- Format: Bowl
- Substrate: Plastic, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
