Mureta & Co. is a purveyor of exquisite antique and estate jewelry, nestled on San Francisco’s prestigious Fillmore Street. The brand’s aesthetic draws inspiration from the neighborhood’s Victorian architecture and the owner’s passion for Art Nouveau design and jewelry, resulting in a sense of opulence and luxury. A stylized pineapple illustration adorns the shop’s door and serves as the illustrative centerpiece of the brand’s identity. This motif, combined with a sophisticated interplay of color and texture, creates a visual language that resonates with the store’s discerning clientele. (Credits: Interiors by Noz Design and Interior Photography by Christopher Stark)
Pavement is an internationally-recognized branding and design studio. We are passionate about crafting strategic packaging and brand identities for the wine, spirits, food, cannabis and wellness industries.
We are intentionally boutique in size and steadfastly allergic to design industry bloat. Yet you get industry-leading talent executing every step of the creative process. We prefer to partner directly with our clients to reach a level of rapport only possible on a small scale.
At our core we are artisans, but we look at each project through a strategic lens. We avoid a house style – instead we offer a range of solutions that will challenge any brief. We think big picture, yet obsess over every detail.
Our goal remains constant: to create lasting creative solutions that turn heads and drive results for our clients.
Our client experience is vast and varied. We’ve collaborated with start-ups and established brands, both local and global. Our clients are viewed as partners. We believe that the best work is created through strong collaboration and communication. We don’t just execute projects, we build lasting and tested relationships.








CREDIT
- Agency/Creative: Pavement
- Article Title: Mureta & Company Brand Identity System by Pavement
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Oakland
- Market Region: North America
- Project Deliverables: Brand Identity, Identity System, Illustration, Packaging Design
- Industry: Retail
- Keywords: Jewelry, branding, packaging, brand identity
-
Credits:
Creative Director: Michael Hester