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Munart Festival: Designing a Brand for the Midsummer Festival of Art, Music, and Nature

Munart Festival: Designing a Brand for the Midsummer Festival of Art, Music, and Nature

Munart is no ordinary event; it’s a multidisciplinary festival where the worlds of music, dance, theater, circus, and mural painting converge. Set against the picturesque backdrop of Seva, nestled at the foot of the Montseny Natural Park, this festival is like a midsummer night’s dream.

For a single day, visitors of all ages can immerse themselves in a world of captivating performances and outdoor activities, all completely free of charge. It’s an experience that combines artistic diversity and natural beauty.

In the 9th edition of the festival, alucina embarked on a creative journey to capture the emotions, diversity, and essence of Munart. The primary goal was to develop a distinctive visual identity that would resonate with a broad audience.

Drawing inspiration from geometry and the language of color, a unique visual system was created. This system became the cornerstone of Munart’s physical and digital communication. The shapes and colors evoke the beauty of nature, the essence of day and night, and the spirit of the festival, from the dedicated team to the talented artists and the enthusiastic audience.

To ensure consistent and coherent communication, a comprehensive graphic universe was established. This visual identity extended to Munart’s social profiles, where each new edition and the participating artists are introduced.

Furthermore, this captivating graphic design has seamlessly transitioned into the digital realm, with the festival’s website being transformed to reflect the current edition’s aesthetics. Munart is more than just a festival; it’s a harmonious blend of art, music, and nature, and its visual language serves as a bridge between these elements, ensuring a captivating and unified experience for all.”

CREDIT

  • Agency/Creative: alucina.
  • Article Title: Munart Festival: Designing a Brand for the Midsummer Festival of Art, Music, and Nature
  • Organisation/Entity: In-House
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: Barcelona
  • Market Region: Europe
  • Project Deliverables: Art Direction, Brand Design, Branding, Design, Graphic Design
  • Industry: Entertainment
  • Keywords: festival, music, art

  • Credits:
    CEO: Alucina.

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