About the Client

BattGenie started in the labs of Prof. Venkat Subramanian at the University of Washington. With offices and lab space in Seattle and Austin, and an all-star team with over 100 years of cumulative experience in energy storage technologies, BattGenie is changing the landscape of clean energy with a new paradigm of software.

Client’s Needs

Our client came to us with 3 requirements – Firstly, to rebrand and give a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Bring all these elements of research to the content strategy that will define the tone of voice of the brand and make it visible and heard through website design, development, and more. But most of all, simplification of information that goes out to the target audience.

Challenges

One big challenge we faced was “Understanding Battgenie and the technology behind it”. This part had our best minds for brainstorming, simplifying, and breaking information down for our designers to understand and work on the solution. We had to simplify it for ourselves before we could simplify it for everyone else.

Approach & Result

Our minds were set on one goal – “Communicating complex ideas in a simple yet impactful way”. Our teams interacted with the client to understand their technologies, and with the information received and after simplification of the same, we decided to present the business case on the Homepage in a way that would evoke curiosity about Battgenie’s solution. The technical information presented on the Technology page would help the engineers and R&D teams perform due diligence and validate the claim. The entire team applied thought and channelized their mindset towards simplification, complex information was broken down and made simple & understandable, complicated sketches were made into beautiful easy-to-understand illustrations, and everything was ultimately placed properly on this website canvas, to look like a simple, minimalistic yet expressive work-of-art that everyone loved and understood.

Our client kept saying, “It is easy to see the magic happen, but very difficult to understand how the magic happens”. We took that to heart and wanted to show the magic behind the scenes. We think we did.