Overview

Nutrahara is a wellness brand rooted in ancient Ayurvedic wisdom, reimagined for the modern consumer. Their supplements, enriched with botanical extracts, offer benefits ranging from anti-inflammatory and anti-oxidative to anti-stress, supporting holistic health and everyday well-being. With a growing range of products designed for the conscious, wellness-driven individual, Nutrahara was ready for a rebrand that reflected its mission with clarity and charm.

The Challenge

Nutrahara came to us with a vision: to break through the clutter of generic wellness brands and create a distinct identity that embodied both the purity of Ayurveda and the vibrancy of a modern lifestyle. The existing branding lacked coherence and emotional pull, especially in a competitive D2C space where visual differentiation and clear storytelling are key.

We had to reposition the brand not just visually, but strategically, making it resonate with urban, health-aware consumers seeking holistic and effective wellness solutions.

What We Did
Brand Strategy, Rebranding, Content Strategy, Website Design

Our goal was to transform Nutrahara into a lifestyle-first wellness brand that balances credibility with emotional warmth. We began by clarifying their core value proposition, ancient wellness made accessible, and extended it across every brand touchpoint.

1. Visual Identity
We designed a fresh and vibrant brand identity that blends earthy wellness with playful modernity. The typography is clean and confident, while the colour palette borrows from nature, greens, ochres, and neutrals, to evoke balance and calm.

We also created a refined iconography system and product-forward illustrations that reflect both the botanical ingredients and their functional benefits.

2. Content and Messaging
With a storytelling-led content strategy, we framed Nutrahara’s offerings in everyday language, relatable, clear, and full of warmth. Each product is introduced not just for what it contains, but how it supports real-life needs like better sleep, reduced anxiety, or stronger immunity.

Tone of voice? Simple, empathetic, and wellness-positive.

3. Website Design
We designed a modern, lightweight, and mobile-first e-commerce website to translate the new identity into a seamless digital experience. Intuitive navigation, product storytelling, and educational content were key to building trust and enabling informed purchases.

The site architecture supports easy discovery, while thoughtful micro-interactions make the user journey feel fluid and personal.

The Outcome

The new Nutrahara brand feels vibrant, trustworthy, and distinct, bridging Ayurvedic heritage with modern wellness aesthetics. From packaging to website, every element reinforces the brand’s core: wellness that works, powered by nature.

Customers now experience Nutrahara not just as a supplement provider, but as a companion in their daily self-care journey.