We partnered with 108 Global to develop their brand identity, using the concept of a “Solarscape” as the foundation. This concept draws inspiration from celestial bodies—sun, moon, earth, and cosmos—to symbolize 108 Global’s role as a management consultancy focused on driving client success.

The sun represents 108 Global as a dynamic force behind its clients’ businesses, much like the sun energises the earth. As a source of energy and insight, 108 ensures every aspect of a client’s business shines in the marketplace.

In times of uncertainty, 108 Global acts as a guiding light, similar to the moon casting light in the darkness. They provide clarity and direction, guiding businesses through challenges with steady solutions.

The earth symbolises growth, and just as Earth sustains life, 108 Global creates the ideal conditions for businesses to thrive. Their proactive strategies enable growth even in the most challenging environments.

The cosmos represents endless possibilities, much like 108 Global’s comprehensive range of services. From strategic planning to executive search, they offer tailored solutions to meet every client’s unique needs, positioning themselves as a holistic partner. This concept reflects their adaptability and resilience, showing that they can address any challenge and guide clients toward sustained success.

The color palette chosen for 108 Global also played a crucial role in expressing their brand values. Blue symbolizes the depth of their expertise and the sincerity with which they build collaborative relationships. It conveys a sense of trustworthiness and reliability throughout the client’s journey. Cyan adds a layer of approachability, reinforcing the idea that 108 Global is friendly and trustworthy in all client interactions.

The number 108 carries deep significance across various fields, which helped shape the identity of 108 Global. In yoga, 108 Sun Salutations are performed during key transitions, while in astronomy, the sun and moon’s average distance from Earth is about 108 times their diameters, symbolizing cosmic harmony. In martial arts, 108 movements represent completeness, and traditional Indian medicine believes the body has 108 pressure points. In astrology, the 12 houses and 9 planets multiply to 108, reflecting celestial influences. Mathematically, 108 signifies unity and infinity, with connections to the golden ratio, which appears in nature and art.

The branding and web design for 108 Global highlighted their timeless, distinctive, and adaptable qualities. This identity effectively conveyed the company’s essence, vision, and solutions, serving as a genuine reflection of who they are and what they stand for. The result is a brand identity that is resilient and future-proof, ensuring 108 Global’s relevance for years to come.