Multi-sensory Event Agency Cerise by Moloko Branding Sidekicks. We developed the brand platform, positioning, logo, and visual identity for the multi-sensory event agency Cerise based in Amsterdam. Events are always rich in emotion. All five senses are engaged and this idea became the core of the brand’s positioning. Multisensory experiences were also reflected in the visual identity.

The start of work on event agency Cerise began with a competitive analysis. We looked at other event agencies and the blue ocean for positioning. Everyone at an event has an experience that engages all 5 senses. This is how we came up with positioning  a multi-sensory event agency.

When there is clear positioning, a smooth path opens up with opportunities for future ideas. Cerise is the name of the agency for a reason chosen by the client as a symbol of the sweetest detail, like a cherry on a birthday cake. That cherry ended up visually represented in the typography the signature flourish on the brand.

The key visual element — the cherry — changes depending on which sense a particular activity is designed to activate. These sensory cues became the foundation for merch and activation ideas: Spotify playlists, signature fragrances, unique fabrics. Based on our research of event agencies and a series of interviews, we identified a clear blue ocean for positioning: multisensory. This instantly set Cerise apart from competitors and laid strong emotional anchors for brand development.

We also designed the entire identity system and sensory framework that became the basis for communication. And how natural it becomes when positioning gives clarity — from corporate merch to web experience, social media, gifting and beyond.

Then began the phase of implementation, production, and bringing it all to life. A long but fascinating process, where every sensory layer will come into play.