MuFo—is a simple name, easy to pronounce and remember (first letters of the Museum and Photography in polish). The museum, above all is a place for visitors. We wanted the whole identification to be extremely friendly, inviting, readable and strong. That’s why we focused on simple associations like lens, vision, voyeuring, observation and shutter. An eye is what all these terms have in common and it has become the symbol of the Museum.
CREDIT
- Agency/Creative: Podpunkt
- Article Title: MuFo—Naming and Visual Identity of the Museum of Photography in Krakow
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Poland
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Branding, Graphic Design, Identity System, Research, Tone of Voice
- Industry: Education
- Keywords: museum, logo, visual identity, branding, design, brand design
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
