Mubariz Yusifzade Crafts Identity for Miha – A Turkish Clothing Brand
Miha is a clothing brand operating in Turkey in a different style, the clothes are designed by Turkish designer Hicran Onal. She is one of the most recognizable faces of “Size Clothing”. Miha is the first name of the 4 people who created the brand.
The logo represents a strong and elegant woman. I chose a button as a symbol, the button is one of the main symbols representing tailoring and clothing. Inside the button, 4 flashing lights show 4 bright people. The combination of these lights creates a floral symbol, and this is a small detail in the old logo.
CREDIT
- Design Agency: Mubariz Yusifzade
- Organisation/Project Type: Freelance, Published Commercial Design
- Article Title: Mubariz Yusifzade Crafts Identity for Miha – A Turkish Clothing Brand
- Brand / Project Name: Miha Brand Identity
- External Design Credits: Art Direction / Graphic Designer Mubariz Yusifzade
- Strategic Deliverables: Brand Architecture, Brand Strategy
- Design Deliverables: Branding, Brand Redesign, Graphic Design, Brand Digital Design, Brand Guidelines, Brand Experience, Rebranding
- Service Brand Application: Brand Guidelines, Editorial, Print Ad Campaign, Print Brochure, Social Media
- Location: Azerbaijan
- Market Country: Turkey
- Market Region: Middle East
- Project Keywords: fashion, rebranding, identity, clothing, brand, branding
- Industry Category: Fashion
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation