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‘Mú’ Gelato Italiano Brand Design

‘Mú’ Gelato Italiano Brand Design

Savvy Agency – Mú Gelato

Mú is a traditional Italian ice cream shop located in Lisbon. They offer a wide range of ice cream flavours, made with fresh fruit. Mú represents a place where you can have a fun, while enjoying a high quality ice cream.

Our brand proposal is inspired by the ice cream texture and the Italian way to make it. The visuals consist of simple shapes, giving it a playful and traditional touch. The pureness and diversity of the products are reflected by the simple colors.

Our branding offers a fun, honest and yet dynamic layout that evokes a functional and natural brand.

CREDIT

  • Agency/Creative: Savvy Agency
  • Article Title: ‘Mú’ Gelato Italiano Brand Design
  • Organisation/Entity: Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: Portugal
  • Market Region: Europe
  • Format: Box, Cup, Sleeve
  • Substrate: Plastic, Pulp Board, Pulp Carton, Pulp Paper

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