MT bar brand brand identity design by Unblvbl Branding Agency. Generative Design by artificial intelligence SOTA+.
SOTA+ is a next-generation graphic design tool. Artificial intelligence technologies will change the creative process as we know it, and empower designers, giving them unlimited self-expression opportunities.
MT Mednyye Truby (Copper Pipes) is the best bar in Nizhny Novgorod city and most probably one of the best ones in the country. It is due to its willingness to investigate, invent something new, try things out, to change and to perfect the technologies.
Specially for MT we have developed an identity which is constantly changing. The stylistic base is the gradient pattern being generated by artificial intelligence SOTA+ and the pattern is unique every time. We have trained artificial intelligence to generate an infinite number of unique branded patterns and animate them. The pattern is the basis of the brand’s style, it is on printed elements, on packaging, in the design of an Instagram account, YouTube channel and other social networks. We have created many templates for Instagram Stories. Also part of the style is a branded set of emoji and a set of stickers.
The pattern consists of two colors, colors of sublime and oxidized copper like two ingredients of one cocktail they permeate each other, getting mixed and deliquescing.
The second element of our style concept is fine linear graphics, which is unassuming similar to proper bar service. It is right in front of you, it is sure-handed but doesn’t stand out.
- Agency/Creative: Unblvbl Branding Agency
- Article Title: MT Bar Branding Design by Unblvbl Branding Agency
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Nizhny Novgorod
- Market Region: Europe
- Project Deliverables: 2D Design, Animation, Brand Design, Brand Identity, Design, Pattern Design
- Industry: Food/Beverage
- Keywords: Artificial Intelligence, Bar, Unblvbl, Gradient, Pattern, Two Colours
Client: MT Bar
Art-director: Timur Saberov
Designer/photographer: Anna Garanicheva
Photographer: Evgeniy Rusov
Generative Graphic: Sota+
Animation: Tagir Abuzyarov