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Mr.Studio Co. Crafting the Identity of Rainbow Perfumes

Mr.Studio Co. Crafting the Identity of Rainbow Perfumes

Introduction: Embark on a journey through the vibrant world of “RAINBOW” perfumes, where creativity intertwines with vision to create an unparalleled aromatic experience. This case study delves into the intricate process of designing and developing the identity of RAINBOW perfumes, a journey filled with inspiration, creativity, and innovation.

Defining the Vision: At the genesis of the project, a dedicated creative team united to explore the essence and values of the RAINBOW brand. Drawing inspiration from its spirit, the team set out to craft a fragrance identity that would captivate customers and resonate with the brand’s ethos.

Crafting the Visual Elements: With the vision set in motion, the design team meticulously curated the visual elements that would define the identity of RAINBOW perfumes. Through a careful selection of colours, lines, and shapes, the team sought to strike a harmonious balance between elegance, modernity, and luxury. Each element was thoughtfully chosen to embody the essence of RAINBOW, ensuring a cohesive and captivating visual representation.

Utilising CGI Imagery: To elevate the creative process to new heights, CGI imagery became a pivotal tool in the product pre-production and visualisation stages. Through the seamless integration of CGI technology, the team was able to bring the envisioned concept to life with unparalleled precision and detail. This innovative approach not only enhanced the quality of the final product but also provided invaluable insights throughout the design journey.

Unveiling the RAINBOW Experience: As the culmination of months of dedication and creativity, the RAINBOW perfumes stand as a testament to the power of inspiration and collaboration. With every aroma carefully crafted to evoke beauty and luxury, we invite the world to experience the enchanting world of RAINBOW. From inception to execution, this journey has been a testament to the transformative power of creativity and vision.

Conclusion: In the realm of fragrance design, the journey of crafting the identity of RAINBOW perfumes serves as a beacon of inspiration and innovation. Through a meticulous blend of creativity, vision, and cutting-edge technology, the RAINBOW experience has been brought to life in all its splendour. As we continue to push the boundaries of fragrance design, we remain committed to captivating hearts and minds with the allure of RAINBOW perfumes.

CREDIT

  • Agency/Creative: Mr.Studio Co.
  • Article Title: Mr.Studio Co. Crafting the Identity of Rainbow Perfumes
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Saudi Arabia
  • Agency/Creative City: KSA - DAMMAM
  • Market Region: Asia
  • Project Deliverables: Brand Design, Brand Experience, Brand Identity, Brand Naming, CGI, Packaging Design
  • Format: Bag, Bottle, Box
  • Industry: Retail
  • Keywords: Brand Design, Brand Identity, Brand Naming, Brand Strategy, Brand Tone of Voice, Graphic Design, Identity System, Logo

  • Credits:
    Creative director: Mashari Alazizi
    Designer CGI: Luã Matos

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