In a world filled with noise and haste, the need for a sanctuary that restores a woman’s inner balance and enhances her natural beauty became evident. This is how the concept of “Self” was born. Founded by Mrs. Najla Al-Qahtani, Anat is a serene haven envisioned to provide every woman with an exceptional experience. Combining luxury, simplicity, and clarity, Anat aims to offer an unforgettable beauty experience.
Brand Design and Elements
Simplicity and clarity are the cornerstones of Anat’s luxury brand, ensuring a unique and distinguished presence in the market. Here’s a breakdown of its main elements:
Research and Inspiration
The creation of “Anat” began with extensive research to understand the modern woman’s needs and desires. Drawing inspiration from nature, contemporary art, and luxury spa experiences worldwide, Anat’s design journey was set in motion.
Identity
The visual identity of “Anat” was crafted with clear goals:
Simplicity: A design reflecting comfort and tranquility, devoid of complexity.
Clarity: A visual identity that is easy to comprehend and remember.
Luxury: Emphasizing luxury through meticulous details and high-quality materials.
Logo Design
Style: A simple yet elegant logo featuring the letter “A” in a distinctive, clean font. The capital “A” signifies strength and confidence, while the lowercase letters add a touch of elegance and softness.
Colors: A palette of calm, neutral colors such as green, beige, and black, accented with touches of gold to highlight luxury.
Visual Elements
A neutral color palette enhancing a sense of calm and comfort, with gold or silver accents highlighting luxurious details.
Clean, simple fonts, such as Sans-Serif, ensuring readability and elegance.
By focusing on simplicity, clarity, and creating an exceptional experience for women, Anat has established itself as the ideal destination for those seeking inner and outer beauty in a serene, luxurious environment.
We take pride in our journey and the design that reflects our expertise and professionalism. We invite every woman to experience Anat, where true beauty is unveiled in every detail.
CREDIT
- Agency/Creative: Mr.Studio Co.
- Article Title: Mr.Studio Co. Branding for Anat – Elevating Women’s Beauty with Luxury and Clarity
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Saudi Arabia
- Agency/Creative City: Mr.Studio Co. - Dammam
- Market Region: Asia
- Project Deliverables: 3D Art, 3D Design, 3D Modelling, Brand Design, Brand Identity, Brand Mark, Brand Redesign, Brand Refinement, Brand Strategy, Creative Direction, Logo Design
- Format: Bag, Bottle, Box
- Industry: Beauty/Cosmetics
- Keywords: Branding - Packaging - Strategic Brand - Luxury Printing
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Credits:
Creative Director: Mashari Alazizi:
3D Designer & Art Director: Luã Matos:
3D Modeler: Rafael Santana:
Graphic Designer: Adnan Ali:
Packaging Designer: Gina: