Mr. Coldman is not just ice cream; it is an integral part of life where each delightful piece melts in your mouth, creating an unforgettable experience. We acknowledge the emotional rollercoaster that teenagers face as they navigate through adolescence. As such, we are committed to being a steadfast companion in their journey, providing a small but meaningful moment of happiness amidst the ups and downs.
Our ice cream packaging is designed to be vibrant and cheerful, mirroring the dynamic moods and emotions of teenagers. We aim to make our product resonate with them on a personal level, not only offering a delicious treat but also a source of comfort and joy.
The central character of our packaging, Mr. Coldman, embodies the wide range of emotions and experiences that teenagers go through as they grow and mature. We believe that representation matters, and by encapsulating the full spectrum of emotions such as joy, surprise, anger, sadness, and everything in between, we ensure that every teenager can identify with our brand and find a packaging that reflects their current emotional state and feelings.
Our dedication to creating an emotional connection with teenagers goes beyond our packaging. The unique and enticing flavors of Mr. Coldman ice cream are crafted to ignite the senses and evoke feelings of nostalgia, curiosity, and excitement, further strengthening our bond with our young audience. We believe that this thoughtful approach will make our ice cream not just a dessert, but a comforting companion during challenging times and a celebration of life’s sweet moments.
In conclusion, Mr. Coldman ice cream goes beyond being a mere dessert; it serves as an essential element of teenage life, offering a delightful sensory experience that resonates with their emotional journey. By thoughtfully designing our packaging and flavors, we aim to make our ice cream a treasured part of their adolescence and a constant reminder that, despite the emotional turmoil, there is always a sweet treat waiting to bring a smile to their faces.
CREDIT
- Agency/Creative: Larkina Alexandra
- Article Title: Mr. Coldman Ice Cream Brand and Packaging Design Student Concept
- Organisation/Entity: Student
- Project Type: Product
- Project Status: Non Published
- Agency/Creative Country: Uzbekistan
- Agency/Creative City: Tashkent
- Market Region: Africa, Asia, Europe, Middle East, North America, Oceania, South America, Global
- Project Deliverables: 3D Design, Branding, Design, Graphic Design, Packaging Design, Product Design
- Industry: Food/Beverage
- Keywords: ice-cream, emotional, funny, funny faces
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Credits:
Designer: Alexandra Larkina