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Mr. Cat – A Cat Thing

Mr. Cat – A Cat Thing

(EN)
In a category full of existing offers, the agency La Company and The Buri Brand under the art and creative direction of Andrey Buritica, developed Mr. Cat, a brand that seeks to break industry standards for cat litter.

Changing the codes established for this type of product where most brands use photography, we decided to do it in a different way, using vectors and illustration and a minimalist and colorful design, using organic shapes and silhouettes, with a colorful palette and full of energy that can easily be distinguished and highlighted at the point of sale or in the gondolas in super markets.

Mr. Cat’s design seeks to create a different brand positioning from the competition, creating emotional ties with the consumer by highlighting the ease and practicality of using the product.

(ES)
En una categoría llena de ofertas existentes, la agencia La Company and The Buri Brand bajo la dirección de arte y creativa de Andrey Buritica, desarrollaron Mr. Cat, una marca que busca romper estándares de la industria de arena para gatos.

Cambiando los códigos establecidos para este tipo de producto donde la mayoría de las marcas usan fotografía, nosotros decidimos hacerlo de una forma diferente, utilizando vectores e ilustración y un diseño minimalista y colorido, utilizando formas orgánicas y siluetas, con una paleta colorida y llena de energía que fácilmente se pueda diferenciar y destacar en punto de venta o en las góndolas en los super mercados.

El diseño de Mr. Cat busca crear un posicionamiento de marca diferente al de la competencia, creando vínculos emocionales con el consumidor al resaltar la facilidad y practicidad del uso del producto.

 

CREDIT

  • Design Agency: THE BURI BRAND
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Mr. Cat – A Cat Thing
  • Brand / Project Name: Mr. Cat, una nueva arena para gatos
  • External Design Credits: Direction Arte: Andrey Buritica Agency: LA COMPANY & THE BURI BRAND
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Product Architecture, Brand World, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Structural Design, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Advertising
  • Location: Colombia
  • Market Country: Colombia
  • Market Region: South America
  • Product Category: Pets & Animals
  • Consumer Packaging Format: Box, Flow-Pack, Pouch, Sachet, Tag, Wrap
  • Consumer Substrate / Material: Plastic

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