MOXI means “full of creativity and energy”. MOXI is an iced tea drink made from Guayusa leaf. Guayusa is one of the ‘new’, popular super-ingredients used to make tea, however no brand has ever created an iced tea using this ingredient before. MOXI is one of a kind.
Inspired by the native rainforest communities of Ecuador, where Guayusa has traditionally been grown, harvested and brewed for centuries, MOXI is a drink that naturally enhances your creativity, boosts your energy levels and contains numerous health benefits.
MOXI is a drink that is aimed towards adults, especially commuters, who need an extra boost during their day. It’s a healthy alternative to unhealthy, artificially caffeinated fizzy drinks, and the packaging is made from 100% recycled aluminium, meaning MOXI is good for the body, and the planet.
CREDIT
- Agency/Creative: Emily Frith Design
- Article Title: MOXI – Guayusa Iced Tea Drink
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Packaging Design
- Format: Can
- Substrate: Metal
