Moven is a digital agency focused on design, audiovisual, strategy. Working for youtubers, digital influencers, companies and entering the infoproduct launch market. Their main goal is to offer a better relationship between the brand and their clients by providing innovative and efficient services, specially including a large variety of audiovisual content, either in Spanish or English. Moven is a creative company that works in digital content production and also in strategy development.
The construction of the entire typography of the brand was carried out within a modular grid, with vertical, horizontal and diagonal lines.
The result was a symmetrical, strong and consistent brand, if using any material. In addition, the font has symmetrical and round corners, passing the something modern, happy, elegant and futuristic.
In building the brand’s concept, a serious, modern and happy personality was defined through of all visual identity. The colors, symbol, typography, elements and supporting graphics played a role fundamental to transmit all these sensations and define the positioning of the company.
To create a unique identity for this project, a unique, versatile and modern typography was built, added to the brand symbol, which indicates direction / movement based on the concept behind the name (moving). The arrow indicates growth, direction, scalable. The scales of the arrow indicate stability and flexibility. Added to the initial of the Brand, it creates an elegant and modern symbol.
The second concept of the symbol brings its Initial, reinforcing the name of the brand. Keeping a close and friendly relationship, especially when added to the exclusive typography created for the project.
- Agency/Creative: Virgo
- Article Title: Moven Digital Agency Brand Identity
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Pinhais
- Market Region: South America
- Project Deliverables: Brand Design
- Industry: Technology
- Keywords: visual identity - agency - brand - letter M
Designer: Valdemir Alves da Silva Junior