Benefits and Values
The services offered by Moustachir save clients valuable time, effort, and money. Through professional advice, clients gain a clear vision that helps them make informed decisions. Whether facing challenges in business or personal endeavours, Moustachir’s expert guidance helps remove doubts and answer critical questions.
Service Features
Moustachir provides access to highly qualified and professional experts. Clients benefit from flexible consultation formats, either online or in-person, and have access to experts from a wide range of fields, all available in one place.
The Challenge
Moustachir faced difficulties in effectively communicating its brand image to its target audience, including potential clients and consultants. The previous visual identity did not adequately reflect the professionalism, confidence, and experience that Moustachir sought to convey. Additionally, the old logo created challenges when applied to different visual elements, causing inconsistency. As Moustachir prepared to enter the stock market, the need for a more professional and strategically aligned brand identity became critical.
Approach and Strategy
We began by reassessing and redeveloping Moustachir’s brand strategy to align it with the organisation’s mission and vision. Our goal was to resolve the communication challenges and create a visual identity that accurately represented professionalism and trust. After a detailed analysis of the previous brand identity, we identified key pain points, such as the ineffective logo design and inconsistent branding, which hindered Moustachir’s market positioning.
Logo Design and Visual Identity
The new logo design was created to embody Moustachir’s values of professionalism and collaboration. It symbolises the partnership between consultants and clients, working together to find solutions and guide them in the right direction. The redesigned logo is adaptable across various media, ensuring consistency and clarity in both digital and print formats.
Alongside the logo, we redefined Moustachir’s colour palette and typography system to align with the chosen artistic direction. The updated design projects a modern, cohesive, and professional image, positioning Moustachir for success as it enters the stock market and expands its reach.
Conclusion
Moustachir’s rebranding has successfully addressed previous challenges and set the foundation for future growth. The new visual identity conveys professionalism, reliability, and expertise, strengthening its appeal to both clients and consultants. With a clear brand strategy in place, Moustachir is now well-positioned to grow its services and reputation on a global scale.
CREDIT
- Agency/Creative: Ishak Oukaci
- Article Title: Moustachir Brand Identity Case Study by Ishak Oukaci
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Algeria
- Agency/Creative City: Algiers
- Market Region: Africa
- Project Deliverables: Brand Architecture, Brand Design, Brand Identity, Brand Mark, Brand Redesign, Brand Strategy, Branding, Logo Design, Rebranding
- Industry: Professional Services
- Keywords: consultation, branding, rebranding, brand identity, consulting brand, logo design
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Credits:
Brand Identity Designer: Ishak Oukaci