“The briefing: “We want to offer to our clients our basic products, Kefalonia sea bass and sea bream, fresh, cleaned and ready to cook”
The target consumer: a wide but eclectic clientele.
The design: we actually designed the consumer’s next move as far as this product is concerned: a fresh, cleaned and ready to be consumed fish does not require but the simplest cooking, using only fine herbs which will bring out its unique qualities and taste. A differentiating band, on an otherwise transparent packaging, offers much more than the image of a serving suggestion. It works like an x-ray image of a pure product of Greek nature, as well as a preview of the particular culinary experience, the moment just -before-eating, when a fish is opened and all fine smells and juices are liberated.”

Back side

Kefalonia fisheries, organic sea bass

Kefalonia fisheries organic sea bream

Kefalonia fisheries organic sea bass

Kefalonia fisheries print advertisement landscape

Kefalonia fisheries print advertisement landscape

Kefalonia fisheries organic sea bass fillets