Mother Soil — a line of soil for plants. The range of soil for planting and gardening purposes represented in Mother Soil line.

The earth is considered the mother of all living beings and plants, the center of fertility all around the world.
A good soil, like a mother’s womb, gives life to plants.
Many plant lovers treat them as their ‘children’ and give them names. Many of them call themselves plants parents.

The design was inspired by natural fertility which visually expressed by pregnancy ultrasound screen. The earth is called mother earth all around the world. By this metaphor of soil the design has been modified and transformed to packaging soil design. The line contains four different types of soil: compost, mulch, gardening and potting soil. The transparent cutting in the form of ultrasound pregnancy window on the package shows the type of soil: potting, gardening, mulch and compost.

The presented design is easily recognised not only by women who already being mother but also by customers who treat plants like their ‘babies’. Interesting fact has been discovered during marketing research — many people use plants as pre-stage of become pet owner or parent. The design is based on insider information was done by marketing research — mother’s love.

‘Mother Soil’ line is about emotions that customer feel when see the package on shelf. The feeling of mother love arises subconsciously. Nevertheless, the design about the mother’s love, unique design will attract a wide target audience by unique design.