Mother kitchen is the brand specializing in the production of organic rice, the brand is inspired by hard-working mothers to take care of their families. Image of three mothers in three regions are recreated throughout the brand to suggest that the children who live far away from home when they look at them will remember home-cooked dishes and mother’s meals.
In addition, packaging products are significantly improved to be more environmentally friendly and more diverse, easy to carry. The image is full of Vietnamese soul and the product also has the purpose of promoting with Western customers Vietnamese culinary essence through the image of rice grain.
Product packaging includes two versions, the common brown kraft paper version, and the gift box version. Kraft paper packaging with a capacity of 1.2kg per bag, compact, easy to carry, suitable for one to two users in a short time, will limit the rice will not be moldy or expired. because organic rice can only be used up to 1 month after opening the bag. In addition, the inner gift box version will include three rice boxes used with sturdy ivory paper with a weight of 500 grams per box, in addition, each box will have full information about the product as well as how to protect it. manage. When buying each mother’s kitchen rice gift box, customers will be given three pairs of chopsticks, in addition, there are instructions on how to cook rice for each type of rice (broken rice, brown rice, and white rice).
The above packaging products have been tested by me through many versions and implementation methods to produce the best bearing product.
- Agency/Creative: Đinh Hạ Du
- Article Title: Mother Kitchen Organic Rice Student Packaging Design
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Hồ Chí Minh city
- Market Region: Asia
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Logo Design, Packaging Design
- Industry: Food/Beverage
- Keywords: oragnic rice packaging
Brand Designer: Đinh Hạ Du