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Mosquito Brand Identity

Mosquito Brand Identity

Challenge/
We were asked to design the brand concept, identity, and naming for a new café and bar located in Medellín – Colombia. Right in the basement of @the.somos

Solution/
Today, there is a growing market of tourism in Medellín, thanks to its perfect weather, friendly people and nature. #madebyinvade

Name and brand concept:
The city ́s tropical weather is home of the Mosquito and either you like it or not, this little fellow is in love with us humans, spreading their love from sunrise to sunset.

Aesthetic approach:
In our attempt to create a recognizable brand that can stand out from other spots lacking local identity, we developed a sophisticated lettering which matched very well with the “MOSQUITO” name and mix it with a colorful palette showcasing the tropical warmth and freshness.

 

CREDIT

  • Design Agency: Invade
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Mosquito Brand Identity
  • Brand / Project Name: Mosquito
  • External Design Credits: @the.somos / Somos creative team
  • Strategic Deliverables: Brand Naming, Brand World
  • Design Deliverables: Brand Identity, Identity System, Branding, Brand Creation, Graphic Design
  • Location: Colombia
  • Market Country: Colombia
  • Market Region: South America
  • Consumer Packaging Format: Cup, Tag, Tray
  • Consumer Substrate / Material: Metal
  • Industry Category: Hospitality

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