• Project

  • Region

  • Industry

Morshynska «Lymonada» Packaging Design by Reynolds and Reyner

Morshynska «Lymonada» Packaging Design by Reynolds and Reyner

Introducing “Lymonada,” the captivating new beverage from the esteemed Morshynska brand. Crafted with meticulous attention to detail, this extraordinary drink is now available in PET bottles and aluminum cans, offering consumers a premium and versatile experience with three irresistible flavors: orange/peach, apple, and grapefruit. The design of “Lymonada” is characterized by a harmonious fusion of vibrant, eye-catching colors and intersecting contrasting patches, strategically crafted to position this product as the epitome of vibrancy within the brand’s illustrious lineup, enticing and captivating discerning consumers.

At the heart of “Lymonada’s” design lies its ingenious ability to effortlessly communicate the essence of each flavor. The masterful integration of colors and flavor illustrations ensures seamless flavor identification, empowering consumers to make informed choices aligned with their discerning palates. Moreover, with a deliberate infusion of 5% to 10% juice in each bottle, sourced partially from Ukraine, “Lymonada” stands as a testament to Morshynska’s unwavering commitment to superior quality and authentic taste. By embracing local ingredients, this remarkable beverage not only guarantees freshness and purity but also demonstrates the brand’s dedication to supporting local suppliers, fostering a sense of community, and celebrating the rich flavors native to Ukraine.

Captivatingly, market statistics reveal a significant gap in lemonade consumption between Ukrainians and their European counterparts, illuminating a vast untapped potential for growth in the Ukrainian market. Seamlessly poised to seize this promising opportunity, “Lymonada” emerges as a true trailblazer, poised to revolutionize the lemonade culture in Ukraine and reignite an insatiable thirst for this invigorating beverage. With its visually stunning design and irresistible flavor profiles, Morshynska aims to captivate the hearts and palates of Ukrainian consumers, inviting them to embark on a sensory journey like no other.

The strategic design composition of “Lymonada’s” front labels on the bottles exudes timeless elegance and sophistication. The brand and product name are thoughtfully arranged horizontally, ensuring immediate recognition and seamless brand association. On the aluminum cans, the brand logo takes center stage, commanding attention, while the product name cleverly resides outside the visible area, creating an air of intrigue and anticipation. This astute decision not only amplifies the prominence of the product name but also unlocks exciting merchandising possibilities, captivating consumers and igniting curiosity.

In summary, “Lymonada” is an exquisite testament to Morshynska’s unrivaled mastery of the beverage industry. With its visually captivating design, tantalizing flavors, and commitment to exceptional quality, this exceptional offering sets new standards in beverage excellence. By engaging the senses and kindling a desire to embrace local resources, “Lymonada” stands poised to make an indelible mark on the Ukrainian market, redefining the lemonade experience and captivating the hearts of consumers across the nation.

CREDIT

  • Agency/Creative: Reynolds and Reyner
  • Article Title: Morshynska «Lymonada» Packaging Design by Reynolds and Reyner
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Ukraine
  • Agency/Creative City: Kyiv
  • Market Region: Europe
  • Project Deliverables: Brand Identity, Packaging Design
  • Format: Can
  • Substrate: Metal
  • Industry: Food/Beverage
  • Keywords: Natural mineral water line of lemonades

  • Credits:
    Creative Director: Oleksandr Andreiev

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
13
Good
Vote
4
Bad
Vote
2
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
12
Good
Vote
4
Bad
Vote
2
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
13
Good
Vote
4
Bad
Vote
1