Morocco, a picturesque coastal gem, is now bubbling with even more joy as it unveils its delightful gelato under a new identity, artfully crafted by Chídr Design Studio.

Nestled along the sun-kissed shores, Morocco has been a beloved haven for gelato enthusiasts, both locals and visitors alike. Now, with the unveiling of its vibrant new brand identity, the family-owned ice cream shop seeks to forge even deeper bonds with its cherished patrons, as well as welcome new friends to the seaside.

With meticulous attention to detail and a keen sense of playfulness, Chídr, a strategic creative agency, sets out to capture the essence of Morocco’s seaside charm. Drawing inspiration from the golden sands, the azure skies, and the luscious fruits that grace the local markets, Chídr has spun a visual tale of pure delight.

The result is a brand identity that not only tantalizes the taste buds but also paints a vivid picture of the vibrant coastal scene. Imagine strolling along the boardwalk, the sun casting a warm glow, and the tantalizing aroma of freshly made gelato wafting through the air. This is the experience that Morocco promises, now encapsulated in its new look.

At the heart of this reimagined identity lies the playful use of typography. Morocco’s unique name, with its repeated characters, becomes a canvas for creativity. Chídr deftly plays with the sizes of letters, creating a distinctive and instantly recognisable feature. The ‘O’ in Morocco takes centre stage, its arching form becoming a symbol of delight, embodying a sense of wonder – Oh, Wonderful!