Schweppes, with its unique, signature bubble, is the driving force behind mixology trends and the world of premium spirits in our country.
In this case, the client asks us to redesign the identity of the SELECTION range to separate it from their regular range.
The solution has been to differentiate the style, giving it a more sophisticated look with metallic finishes and a black base in the main logo, turning it into a black band that stands out against the illustrations of the ingredients. Elegance and sophistication for high-end mixers.
Our goal for this redesign was to create an extensive range of 12 varieties without ever compromising on perceived quality. To achieve this, we used a sophisticated color palette applied over a metallic finish to give them a premium feel. Furthermore, each variety is represented by hand-drawn illustrations in a vintage, scientific, naturalist style. Ultimately, the aim was to create a standout product on the shelf, making our offering stand out from the rest thanks to its superior finish.
With its unique, signature bubble, is the driving force behind mixology trends and the world of premium spirits in our country.
In this case, the client asks us to redesign the identity of the SELECTION range to separate it from their regular range.
The solution has been to differentiate the style, giving it a more sophisticated look with metallic finishes and a black base in the main logo, turning it into a black band that stands out against the illustrations of the ingredients. Elegance and sophistication for high-end mixers.
Our goal for this redesign was to create an extensive range of 12 varieties without ever compromising on perceived quality. To achieve this, we used a sophisticated color palette applied over a metallic finish to give them a premium feel. Furthermore, each variety is represented by hand-drawn illustrations in a vintage, scientific, naturalist style. Ultimately, the aim was to create a standout product on the shelf, making our offering stand out from the rest thanks to its superior finish.
CREDIT
- Agency/Creative: Morillas
- Article Title: Morillas Redesigns Schweppes Selection as a Premium Mixer Range for Modern Mixology
- Organisation/Entity: Agency
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Barcelona
- Project Deliverables: Brand Identity, Creative Direction, Design, Illustration, Label Design, Packaging Design
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2025/26 , Product identity, Logotype, Graphic Design, Smart drink, typography, packaging design, label design
