Morfos is an architectural design consultancy firm based in Milan, Italy. They incorporate Italian design expertise and ergonomics criteria into the meticulous crafting of mission-critical control rooms and buildings.

Key categories: Technology, Nature, User-Centrism, Sensibility, Dynamism, Collaboration, Innovation, Biophlilia

The result of the strategic work is the creation of a design framework that reflects the brand’s philosophy, which is based on a balance between technology and nature, strong user orientation, and a biophilic approach, creating an effortless harmony.

The wordmark “Morfos” consists of custom-designed letters. The form of the letters is intended to reflect the company’s core visual categories, which are sensibility (nature), dynamism, and technology. Dynamic and fluid forms are used to convey movement and energy​. The wordmark is also designed to be flexible and adaptable, allowing for various configurations depending on the composition and context in which it is used.

Visual language is a sophisticated blend of natural inspiration and technological innovation, communicated through dynamic forms, a minimalist color palette, and modern typography. These elements not only enhance the aesthetic but also promote a connection to nature, which is central to Morfos’ Design Philosophy. Visual System is designed to be flexible yet consistent, supporting the brand’s narrative across various platforms and mediums.

The vignette-system is an extension of the logo that allows for a stronger integration into the visual identity system and the incorporation of the logo into brand’s compositions. The vignettes and their elements can be flexibly modified and animated, making the brand’s visual language more fluid and dynamic inherent in natural forms.

Shapes found in nature served as inspiration for creating the visual language. This directly references the design style employed by Morfos designers.