Working with the MoreThanCup brand has undoubtedly been a transformative and captivating journey, an experience that has left an indelible mark on our creative process. Our partnership spanned across various creative dimensions, encompassing the intricate realms of both structural design and packaging aesthetics. Throughout this collaborative venture, our overarching objective was to conceive packaging that seamlessly encapsulates the brand’s core values of simplicity, clarity, and elegance, while echoing the innovative essence of MoreThanCup’s groundbreaking product line.

At the very heart of MoreThanCup’s identity lies an exceptional and commendable distinction – a distinction that positions them as pioneers in a global landscape. As one of the select few companies globally that has ventured into the realm of edible cups, MoreThanCup has carved a niche that embodies their unwavering dedication to sustainability and their ceaseless pursuit of crafting unparalleled customer experiences. This ambitious and pioneering approach serves as the bedrock upon which our creative collaboration was built.

The structural design aspect of our collaboration was a dynamic and iterative process that unfolded through a series of brainstorming sessions, conceptual sketches, and rigorous prototyping. We were acutely aware that the packaging itself needed to be more than just a vessel; it needed to be an extension of the product and a visual testament to the brand’s ethos. Our aim was to devise a structural design that not only safeguarded the delicate integrity of the edible cups but also accentuated their unique and innovative nature.