I was asked to developed a proposal for the incoming city government, the brief was to create something modern but based on the historic landmarks and Mexican hero José María Morelos y Pavón a revolutionary and free thinker who lead the Mexican Independence movement, he born in Valladolid which was the first name of the city that today is called Morelia in his honor.
- Agency/Creative: AnielaCarolina!
- Article Title: Morelia City Government Brand Proposal
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Brand Identity, Brand Refinement, Branding, Graphic Design, Research
- Industry: Non-Profit
- Keywords: branding, government, morelia, mexico, logo, justice, identity, brandidentity.