• Project

  • Region

  • Industry

more is mOre / Meaningful branding for creative hub

more is mOre / Meaningful branding for creative hub

Client → In a strict sense, mOre is a hub in Kyiv, Ukraine. It hosts events, workshops, and studios. Generally speaking, mOre is beyond all classical formats. It is more than just a hub; more than just lecture halls; more than any familiar format. This is the place where great ideas are born, new meanings are formed, modern and timely cultural projects are created. A place where the power of creative group thinking reaches its peak and the quantity goes into quality. The key thing about mOre is that it will host great debates, with well-formed ideas about business, innovations, social and cultural changes.

Challenge → By this synopsis, we were asked to create a representative branding. Our goal was to start conversations and make people curious about this space. Our approach was to make people view mOre as a birth point for ideas, movements, and cultural trends.

Concept → To transmit the main idea and purpose of mOre hub, we used the circle icon, because of its’ deep meanings and philosophy. The circle is one of man’s first symbols. It is inclusive. It invites people to come together and be united. It is accepting and protective. It sparks creativity and enlightens people. That’s why, the “O” from mOre will be treated graphically to suggest the main theme of any event, thus becoming flexible and vibrant. The branding is left with open-ending to always be relevant to the present debates, ideas, trends, politics, innovations, etc. It will continuously generate different visuals to replace the O icon, depending on the context. The brand we created is described as constantly evolving.

 

 

CREDIT

  • Agency/Creative: Brandon Archibald
  • Article Title: more is mOre / Meaningful branding for creative hub
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Ukraine
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Guidelines, Brand Identity, Branding, Graphic Design, Tone of Voice
  • Industry: Education
  • Keywords: Branding, Logo, Dynamic

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
6
Good
Vote
1
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
6
Good
Vote
2
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
6
Good
Vote
1
Bad
Vote
1