Moozi is VitaDairy’s next-generation kids’ milk brand, crafted from 100% imported whole-carton fresh milk sourced from the pristine grass-fed farms of Tasmania. Built on the purity of “10 No’s” standards, the brand offers parents complete peace of mind while opening a joyful universe where nourishment meets imagination. Moozi transforms every drinking moment into a small discovery, guided by playful textures, vibrant flavors and its signature Moozi Buddies designed to nurture curiosity, creativity and emotional growth.
The brand identity draws from the gentle contours of Tasmania, translating soft landscapes into an organic, childlike wordmark and a system of rounded characters and glowing gradients. Each product line from fresh milk to the jelly series becomes a “mini world” of first discoveries, supported by packaging matrices that keep shelves lively through flexible print production. Photography, digital design and motion continue this gentle narrative, using clean light, intuitive interaction and soft transitions to create a warm, trustworthy and imaginative experience across every touchpoint.
Beyond packaging, the ecosystem extends into film, music, promotional gifting and an immersive digital environment—each crafted with the same rigor in art direction, safety and delight. The result is a cohesive brand world that feels pure yet vibrant, simple yet meaningful, elevating Moozi from a milk product into a holistic childhood companion. This project represents a comprehensive collaboration between VitaDairy and M — N Associates, uniting strategy, identity, illustration, packaging, digital design and storytelling into one seamless and emotionally resonant system.
CREDIT
- Agency/Creative: M — N Associates
- Article Title: Moozi Kids’ Milk Brand World by M — N Associates
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Asia, Global
- Project Deliverables: 2D Design, 3D Art, 3D Design, 3D Modelling, 3D Motion, Animation, Art, Art Direction, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Brand Tone of Voice, Brand World, Branding, Character Design, Design, Logo Design, Packaging Design, Packaging Guidelines, Toy Design
- Format: Bag, Box, Wrap
- Industry: Food/Beverage
- Keywords: milk, dairy, packaging, branding, kid, moozi, m - n associates, vietnam, tasmania, vitadairy
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Credits:
Branding Agency: M — N Associates
