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Mooncake Packaging Design for Dulcetmoon

Mooncake Packaging Design for Dulcetmoon

Nexty – Dulcetmoon

Located in Burwood Sydney, Dulcet’s philosophies is to infuse on all the perfect ingredients, capturing the authentic and irresistible flavours that people crave for. Their creations use the traditional way and strive to bring to their customers, the beauty and essence contained in nature. The mooncakes are not just about satisfying our taste buds – it is a symbol of yearning and love. The ‘Jade Rabbit’, the main character in the famous Chinese Mid-Autumn story, is the concept for the illustration. Children are told that the Jade Rabbit is on the moon with Chang’e (The Moon Lady). The idea of serenity is encapsulated in the flawless white outer layer to project undeniable purity, contrasted by the circular cut-out to not only signify the moon, but also to reveal the inner beauty of the illustration beneath. Minimal and vivid in one – a true reflection of what Dulcetmoon embodies.

CREDIT

  • Design Agency: Nexty
  • Article Title: Mooncake Packaging Design for Dulcetmoon
  • Brand / Project Name: Dulcetmoon
  • External Design Credits: Meng Zhang, Graphic Designer and Illustrator,https://www.behance.net/mengzhang2018
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Graphic Packaging Design, Consumer Structural Packaging Design
  • Location: Australia
  • Market Country: Australia
  • Market Region: Oceania
  • Product Category: Bakery
  • Consumer Packaging Format: Box, Sleeve
  • Consumer Substrate / Material: Pulp Carton, Pulp Paper

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