Moon Festival Gift Box from Taiwan by Oriental Packing
Oriental Packing Co., Ltd. – Full Moon Gathering Gift Box
There is an old saying in Chinese culture – ” When the moon becomes full, it is time for family reunion.” The Full Moon Gathering Gift Box is designed based on the concept of family reunion in Moon Festival. Putting two boxes together will reveal the image of a new moon; inside you will also find six individual small boxes which represent each phase of the moon.As a winning piece of the iF DESIGN AWARD 2018, not only it is ingeniously designed from both a structural and cultural perspective, but it is also printed with soy ink without too much processing to make it as environmental-friendly as possible. We want to convey the idea of “More Protecting & Less Processing”, showing that we care about our environment.
- Design Agency: Oriental Packing Co., Ltd.
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Moon Festival Gift Box from Taiwan by Oriental Packing
- Brand / Project Name: Full Moon Gathering Gift Box
- Project Type: Consumer Brand Redesign
- Strategic Deliverables: Consumer Brand Strategy
- Design Deliverables: Consumer Structural Packaging Design
- Location: Taiwan
- Market Country: Taiwan
- Market Region: Asia
- Product Category: Fresh Food
- Consumer Packaging Format: Box
- Consumer Substrate / Material: Pulp Paper