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Montezuma Chocolate Rebranding

Montezuma Chocolate Rebranding

Alex Farquhar Design – Montezuma

As part of a University assignment I was given the task of rebranding Montezuma Chocolate current range of chocolate bars. I decided the best way to get across their characteristic which are ethical, fair trade and vegan friendly was to hand draw images related to each bar. I used the same colour palette they use with their own packaging but refined it to make it look clean, minimal and most importantly, fun!

CREDIT

  • Agency/Creative: Alex Farquhar Design
  • Article Title: Montezuma Chocolate Rebranding
  • Organisation/Entity: Student, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Global
  • Format: Box
  • Substrate: Pulp Board, Pulp Carton, Pulp Paper

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