Alex Farquhar Design – Montezuma
As part of a University assignment I was given the task of rebranding Montezuma Chocolate current range of chocolate bars. I decided the best way to get across their characteristic which are ethical, fair trade and vegan friendly was to hand draw images related to each bar. I used the same colour palette they use with their own packaging but refined it to make it look clean, minimal and most importantly, fun!
CREDIT
- Agency/Creative: Alex Farquhar Design
- Article Title: Montezuma Chocolate Rebranding
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Global
- Format: Box
- Substrate: Pulp Board, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
