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Monterra Fleurieu Series

Monterra Fleurieu Series

The ‘Fleurieu Series’ is a playful new brand proposition under the Monterra Wines’ folio. This is a new entry-level range offered at an accessible price-point – targeting a more youthful demographic. The labels feature a vibrant etch-styled illustration depicting the Fleurieu Peninsula landscape – a vast and diverse coastal region. It’s a winemaker’s playground – offering many different soils, climates and varietals. These wines are balanced blends of the best vineyards scattered across the region. A lively showcase of the local Fleurieu Peninsula’s true depth.

CREDIT

  • Agency/Creative: David Byerlee Design
  • Article Title: Monterra Fleurieu Series
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Australia
  • Market Region: Global
  • Project Deliverables: Brand Architecture, Branding, Graphic Design, Illustration, Packaging Design, Retail Brand Design
  • Format: Bottle
  • Substrate: Pulp Paper

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